Best Internal (Employee) Event
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Best Brand Activation Event |
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Best Educational Campaign |
Winner: Avidia Bank – Spirit Week 2020 |
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Winner: Service Credit Union – Holiday Train |
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Winner: Machias Savings Bank – Fast Forward Maine |
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Runner Up: The Savings Bank – Educational Webinar |
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Best Radio Advertisement |
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Best Website |
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Best PR Campaign |
Winner: Bay State Savings Bank – Communication During a Pandemic |
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Winner: Bank5 Connect |
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Winner: Country Bank – The Season of Giving |
Runner Up: Avidia Bank – Small Business, Big Difference |
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Runner Up: BankProv |
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First Runner Up: The Savings Bank – Warmth of Giving |
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Second Runner Up: Avidia Bank – Buy Believe Local |
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Best Branch Refresh (Assets <$1B) |
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Best Branch Refresh (Assets >$1B) |
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Best Rebrand (Assets <$1B) |
Winner: Lee Bank – Great Barrington Branch |
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Winner: Kennebunk Savings – Rebrand Branch Refresh |
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Winner: MountainOne – MO The Spokesgoat |
Runner Up: MutualOne Bank – Concord Branch |
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Runner Up: Ion Bank – Electrifying New Branch Model |
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Runner Up: Bluestone Bank – Merging Two Banks |
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Best Rebrand (Assets >$1B) |
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Best Video or Animation (Assets <$1B) |
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Best Video or Animation (Assets >$1B) |
Winner: Kennebunk Savings – Purpose Driven |
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Winner: MountainOne – MO The Spokesgoat |
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Winner: Needham Bank – Many Hats |
Runner Up: Needham Bank – Build Something |
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Runner Up: City of Boston Credit Union – Don’t Run! |
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First Runner Up: Cooperative Bank of Cape Cod – It’s Time to ReCOOP |
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Second Runner Up: Newtown Savings Bank – The Power of Local |
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Best Pandemic Pivot (Assets <$1B) |
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Best Pandemic Pivot (Assets >$1B) |
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Best Overall Campaign (Assets <$1B) |
Winner: Stoneham Bank – Small Business Spotlight |
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Winner: Needham Bank – Brand Relaunch Pivot |
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Winner: MountainOne – MO |
First Runner Up: Skowhegan Savings – Communication Pivot |
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First Runner Up: Bangor Savings Bank – Kindness is Spreading |
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First Runner Up: Vermont Federal Credit Union – REBrand |
Second Runner Up: Claremont Savings – Supporting Our Employees |
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Second Runner Up: Bank5 – Shop Small Saturday |
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Second Runner Up: Bluestone Bank – Better 2Gether |
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Best Overall Campaign (Assets >$1B) |
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Winner: Berkshire Bank – All Wallets Welcome |
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First Runner Up: Needham Bank – Build Something |
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Second Runner Up: Fidelity Bank – Share the Love |
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