JOIN NEFMA AS WE CELEBRATE THE BEST IN FINANCIAL MARKETING FROM ACROSS NEW ENGLAND.
Thursday , February 17, 2022 | 5:30-7:00 pm
The New England Financial Marketing Association invites you to show off your best work and earn serious bragging rights at the Grammys of our Industry! Submit your 2021 entries in financial marketing by January 7, 2022, to be featured in our upcoming virtual Awards Show hosted on February 17, 2022, from 5:30 – 7 p.m. An independent panel of judges will select the winners for the most creative, innovative, and successful campaigns across categories (see them here).
Your participation is vital to our community and our industry.
Together we uplift, elevate, and celebrate the earnest dedication and craft of our community of Financial Marketers serving organizations of all sizes. Our premier competition honors the creative and strategic excellence of Financial Marketers across New England. Take this opportunity to earn elite industry kudos for you and your team. Together we’ll crown the winners and help build reputation, comradery, and goodwill.
Institutions will compete against similarly-sized organizations to help create equity and fair competition.
SUBMISSION PERIOD CLOSED.
We’re thrilled to be able to celebrate the best in financial marketing from across New England in a safe and enjoyable way!
MEET YOUR JUDGES
MARKETING TRENDS 2022:
WHAT’S OLD IS NEW. How the Age-Old Art of Storytelling Will Set Your Existing Media Channels on Fire.
This is the year of meaningful and measurable engagement. it’s also the year that marketing pros will begin to shed all that extra budget weight of meaningless and empty impressions.
As a former new anchor reporter for ABC, CBS, NBC, and FOX Affiliates in three markets and an American Idol contestant who went toe-to-toe with Simon Cowell, Mary Cate Mannion knows how to get attention and generate meaningful engagement. During her presentation, you will learn how to improve your marketing results by using storytelling through familiar channels like print, video, and social media.
Specific strategies will include shifting marketing efforts from:
- Traditional print ads into sponsored content stories that stick
- Expensive television buys to digitally disseminate video to very targeted (“buying” audiences)
- Leaving the #2014 Social Media impression organic posts to KPI driven campaigns on Facebook, Instagram, and very exciting micro-targeting campaigns and publishing opportunities on LinkedIn
Join us on February 17 to get inspired to innovate, get more results out of your media spend, and migrate your objectives away from impressions into the differentiating power of measurable engagement.