IGNITE INNOVATION IN 2022
Schedule & Agenda*
Day 1: Thursday, October 6
7:30 am
REGISTRATION & CONTINENTAL BREAKFAST
9:30 am
CONFERENCE OPENS
9:45 AM
MARKETING ASSESSMENT PROCESS: HOW TO MAKE MARKETING A DRIVING FORCE IN YOUR ORGANIZATION
This session is focused on understanding your organization’s strategic direction and figuring out how marketing can be a key factor in your organization’s success. This session will walk you through a Strategic Blueprint Model to help answer key questions on how to structure your marketing department, what marketing infrastructure is needed to make marketing a driving force in your organization, how to achieve integrated marketing based on your organization’s strategic direction, and much more.
11:15 AM
ARE YOU BUILDING YOUR BRAND THROUGH THE RIGHT CHANNELS?
We’ve learned from our latest round of Rivel Banking Benchmarks, and through thousands of your customers and prospects, if your method of outreach is effective. Your customers are your greatest asset and ambassadors – are you focusing on their experience? Join us as we discuss consumers’ preferences on word of mouth recommendations, chatbots, social media and other forms of advertising.
1:30 PM
FINDING NEW WAYS TO GROW
Every bank board meeting discusses it. Branch acquisition is one path, but with many cores quoting a 12 month lead time for integrating, it’s a long play. There’s always the M&A strategy, but that isn’t always the right fit for some boards.
What if there was another way to grow? Where banks can implement an initiative in about a month, grow $10-100M or more in deposits, and create new fee revenue and lending options? What if this new source of revenue was in your own backyard and community? Higher risk businesses can fall outside a bank’s risk comfort zone, but it’s evident that there’s a tremendous need for those businesses to be banked, and they can in fact be handled securely and profitably.
This session will address:
- Defining the sectors: cannabis, hemp, crypto, ATMs, MSBs and more
- Market opportunity: You’re already banking them so why not make money from them?
- Banking in your geographic footprint – and nationwide
- Building out your prospect list, SEO/SEM and outbound campaigns
- Risk and compliance considerations
- Leverage an ROI calculator in mapping out success
- Automating workflows to scale the business
2:30 PM
PRESENTING COMPANY: MARQUIS
3:45 PM
DARLING CONSULTING GROUP
5:00 PM
RECEPTION
Day 2: FRIDAY, October 7
7:00 AM
BREAKFAST
8:30 aM
WELCOME REMARKS
8:45 aM
MARKETING TO DIVERSE COMMUNITIES
More information coming soon.
9:45 aM
breakout sessions
WHY A BANK'S BRAND MATTERS
SPEAKER
Tom Holmes
President
HMC Advertising
NOW WHAT? WEBSITE STRATEGY AFTER LAUNCH
11:00 aM
NEW MEDIA TRENDS
More information coming soon.
12:00 PM
CONFERENCE ENDS
*All times subject to change