View the 2019 Fall conference presentations here.
View the 2019 Spring Conference presentations here.
Rockland Trust Company acquired Blue Hills Bank at the end of 2018. Before that, Karen Marryat, Senior Vice President and Chief Marketing Officer at Blue Hills Bank, worked on one of the most…
There was a time not so long ago when a bank closed for the day. As every bank marketer knows, maintaining a bank website is now a 24-hour proposition. When customers bank at…
Working in the banking industry it seems obvious that rates have been going up. That insight is not nearly so obvious to consumers and the absence of that perception needs to figure into…
The oldest dilemma in marketing is “Which of my channels is working?” Yet with the rise of technology that question has only become more difficult to answer. Why?
While the technology for tracking…
As financial marketers we spend a lot of time thinking about brands. We fret about the cohesiveness of our corporate brand, our social media voice and our crisis management position. Yet there is…
One of the best decisions you’ll make in October is to attend NEFMA’s Fall Conference, “What’s keeping financial institution marketers up at night….and what to do about it.” The conference is all about…
Click here to view photos from NEFMA’s Awards Show.
Presentations from NEFMA’s 2018 Spring Conference are now available.
Click here to view presentations from the conference.