Isla Dickerson, Peter Stackpole, Molly Pastore & Louise Nestor will be joining the NEFMA Board of Directors!
NEFMA 2020 Fall Conference content is available. On demand content from our Sponsors can be found here. NEFMA Members can access recordings of presentations on the Members Only page by clicking on the…
By Shelley Regin, NEFMA Vice President
I don't know about you, but do you feel like you survived the Hunger Games circa 2020? I for one am happy to say goodbye to 2020…
View the 2019 Fall conference presentations here.
View the 2019 Spring Conference presentations here.
Rockland Trust Company acquired Blue Hills Bank at the end of 2018. Before that, Karen Marryat, Senior Vice President and Chief Marketing Officer at Blue Hills Bank, worked on one of the most…
There was a time not so long ago when a bank closed for the day. As every bank marketer knows, maintaining a bank website is now a 24-hour proposition. When customers bank at…
Working in the banking industry it seems obvious that rates have been going up. That insight is not nearly so obvious to consumers and the absence of that perception needs to figure into…
The oldest dilemma in marketing is “Which of my channels is working?” Yet with the rise of technology that question has only become more difficult to answer. Why?
While the technology for tracking…
As financial marketers we spend a lot of time thinking about brands. We fret about the cohesiveness of our corporate brand, our social media voice and our crisis management position. Yet there is…