Here’s what you
missed …
… if you weren’t at the NEFMA Spring Conference at the Cliff
House Resort in Ogunquit: engaging speakers, vital industry information,
marketing advice, idea exchanges, networking opportunities,…
This is not about ATMs. This is not about mobile apps. This is not about branches, recyclers, interest rate offerings, or eMarketing campaigns.
The banking revolution is all about the consumer.
Although…
Small businesses have long been a vital part of the U.S. economy and a symbol of the American dream. But, during the past few years, small business owners have faced their fair share…
In January, around 100 financial marketers braved frigid temperatures to attend NEFMA’s Winter Conference in Woodstock, Vermont. The harsh weather was quickly forgotten upon arrival at the charming Woodstock Inn, where a roaring…
What we all know today as the US Postal Service dates back to one of our most famous founding fathers, Benjamin Franklin. He saw a need to help the original 13 colonies communicate…
Is obtaining a competitive advantage or meeting revenue
goals an achievement if done at your consumers’ expense through utilizing
questionable practices?Most banking institutions are not intentionally
unscrupulous, but rather unaware of the extent…
Traditionally, banking has focused heavily on responding
to customers and prospects in an effort to fulfill their needs. This reactive
model grew out of the concept of the bank branch as the primary…
Successful
banks and credit unions have learned the importance of research. From customer
satisfaction surveys to analysis of big data, a regular regimen of industry
research is integral to brand assessment and strategic…
Simon Pearce is a highly talented entrepreneur and master
craftsman of glassblowing and pottery. An Irish-American, he learned his craft
in Kilkenny Ireland and opened his first US factory in Quechee, Vermont in…
From The Financial Brand
What budgetary challenges do your institution face heading
into 2014? The Financial Brand shares the findings from an early September budgeting
survey of 80 financial institutions. The…