Don’t Let Who Takes You to Lunch, Take You To the Cleaners:
Are you sometimes lured in by Über-friendly sales reps offering lunch meetings
at your favorite spot? Like most you’re…
Mobile remote deposit capture is a new and exciting tool
being introduced by many financial institutions and, for some potential
customers/members, its availability could be the deciding factor of where they
bank. As…
With so many choices in media today, evaluating advertising
is increasingly challenging. Many years of experience and sophisticated tools,
sometimes, cannot prevent marketers from making five common mistakes in media
selection. I have…
Digital marketers are constantly being asked at networking
events and social gatherings about the latest and coolest trends in social and
digital media. With a new mobile app, social network or digital enterprise…
The ability to record homemade music and videos has never
been easier, and during the past decade YouTube has helped make those creations
readily available to the masses. So while The Kinks couldn’t…
Have you Googled your financial institution lately? The
results might surprise you. Even if your financial institution isn’t active on
social media, chances are your customers have mentioned you online, and an
Internet…
Once considered the golden ticket to reach your target
audience, print advertising no longer stands on its own. In this web-enabled
world, most sensible media plans now include Internet advertising because
people are…