Today’s consumers expect communications be specific to their individual situation. A one-size fits all cookie cutter approach is no longer accepted, and as financial institutions we do not get a pass on this. …
Kerri Madnick VP of Retail Marketing Product Manager | Middlesex BankMeet NEFMA Board Member, Kerri Madnick! Kerri joined NEMFA eight years ago, just as she was beginning her career in the banking industry.…
Karen Marryat Senior VP Marketing Needham Bank NEFMA TreasuerKaren brings an immense amount of banking experience to NEFMA as the treasurer with 30 years in the banking industry, at least half of them…
Environmental Graphic Designer, Solidus NEFMA Marketing Committee Member
It’s that exciting time of year again when we begin to transition into the season of renewal. Part of that transition into spring includes cleaning our…
Breaking through the ‘sea of sameness’: Innovative tips for marketing mortgage loans & pre-approvals
By Molly Pastore, VP Marketing – Navigant Credit Union
Molly Pastore , NEFMA Board Member
We’re all marketers in the financial sector, so let’s be honest: when it comes to the details of the…
Say hello to NEFMA’s vice president, Jamie Conaghan!
Currently working at the Main Street Bank in Malborough, Massachusetts, Jamie has 15 years of banking industry knowledge and has been a member of NEFMA for…
Bank Marketers: Use this fun article to share on your social channels to help increase engagement, cheer, and thoughtful spending, throughout the holiday season!
The holiday season often leads to overspending and racking…
Meet NEFMA’s president, Shelley Regin! Shelley is a seasoned banking professional with 26 years of experience, and first joined NEFMA as a member almost ten years ago. Shelley is also a Certified Financial…
NEFMA 2020 Fall Conference content is available. On demand content from our Sponsors can be found here. NEFMA Members can access recordings of presentations on the Members Only page by clicking on the…