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Coffee Chat

December 8, 2021
1-2pm

Join us for NEFMA’s Coffee Chat on December 8, 2021 for a presentation on Balancing Competing Objectives in Value and Risk for Today’s Marketer from Altair Engineering, Inc.

For today’s financial marketer, it’s imperative to balance value and risk in communications and activities. In this webinar, Harry Murphy and Stephen Smay, directors of data analytics solutions at Altair will propose practical considerations for using your data to maximize acquisition, cross-sell/up-sell opportunities, and fraud detection while simultaneously minimizing spend, loss, churn, and false positive fraud events. This will be presented with real-world examples and lessons learned from firsthand experience.

meet your speakers

Harrison Murphy, Director of Data Analytics Solutions Specialists

 

Stephen Smay, Director, Data Analytics Solutions Consultants – Financial Services