Skip to content

Board & Committees

2025-2026 Board of Directors

The NEFMA Board of Directors is composed of an active and enthusiastic group of financial marketing professionals. Looking to get more involved? Email office@nefma.org for inquiries.

EXECUTIVE COMMITTEE

Kerri 2025

KERRI MADNICK

PRESIDENT

VP, Marketing Product Manager
Middlesex Savings Bank

Natick, MA

Vickie (2)

Vickie Routhier

VICE PRESIDENT

Chief Marketing Officer
River Run Bancorp

Haverhill, MA

Jamie 2025

Jamie Conaghan

PAST PRESIDENT

SVP, Marketing & Digital
Main Street Bank

Marlborough, MA

Jeff

JEFFREY WARD

TREASURER

SVP Business Development
Winbrook

Billerica, MA

Stephanie

Stephanie Dennehy

SECRETARY

EVP, Chief Marketing Officer
Cape Cod 5

Hyannis, MA

 

Karen M (1)

KAREN MARRYAT

CLERK

SVP, Chief Marketing Officer
Needham Bank

Needham, MA

DIRECTORS

Shelly Regin

SHELLEY REGIN

Chief Marketing & Community Relations Officer
Country Bank

Ware, MA

KAREN BENEDETTI

KAREN BENEDETTI

SVP of Marketing
The Savings Bank

Wakefield, MA

Pete Stackpole

PETE STACKPOLE

President
Stackpole Partners

Newburyport, MA

Louise Nestor

LOUISE NESTOR

Director of Marketing
Connex Credit Union

North Haven, CT

Grondowski, Gabby

Gabby Brondalski

Marketing Assistant  
Sundin Marketing

Sherborn, MA

Bird, Tory

Tory Bird

Sr. Manager, Marketing & Strategic Products 
COCC

Southington, CT

Bannon, Sean

Sean Bannon

VP of Sales
WordCom

Ellington, CT

SONIA MAHNOT

SONIA MAHNOT

VP/Director, Marketing
Webster Five

Auburn, MA

ABrigham-New 10.23

ALISON BRIGHAM

AVP Brand Experience & Community Impact
Lee Bank

Lee, MA

NEFMA COMMITTEES ARE THE HEART OF THE ORGANIZATION.

These hard-working collaborative groups are made up of NEFMA members who volunteer their time and talent to help grow, enhance and provide value to the group.  All NEFMA members are encouraged to participate in a NEFMA Committee.  For more information about specific Committees, email a Committee Chair (contact information below). For general inquiries, email office@nefma.org or call 978-250-9847.

Guides the strategic communications of the association including outreach to members, prospective members, and other key stakeholders. Committee meets biweekly.

  • Create annual content calendar
  • Deliver interviews and content through execution of content calendar
  • Manage NEFMA communications based on information provided by other NEFMA committees
  • Suggest content ideas to engage NEFMA members and prospective members
  • Source and identify PR opportunities
  • Review and approve all communications including press releases, emails, and social media content

Chair:

Kerri Madnick, Middlesex Savings Bank | kerri.madnick@middlesexbank.com 

Members:

Barb Curto, Chelsea Groton bank

Jessica Holden, People’s Credit Union

Kathleen Rogler, Navigant Credit Union

Plan NEFMA’s Fall and Spring Conferences. Committee meets biweekly.

  • Conference site selections
  • Identify meeting policies, themes, and topics
  • Determine event logistics and timelines
  • Identify potential speakers
  • Determine ticket pricing and sponsorship packages to align with overall strategy
  • Outline budget and identify possible event giveaways and marketing collateral

Co-Chairs:

Vickie Routhier, Newburyport Bank | vrouthier@newburyportbank.com

Jennifer Demers, Franklin Savings Bank (NH) | jennifer.demers@fsbnh.bank

Members:

Stephanie Dennehy, Cape Cod Five

Karen Benedetti, The Savings Bank

Cara Crochier, Hometown Financial Group

Kate Sullivan, The Cooperative Bank

Sonia Mahnot, Webster 5

Gabby Grondalski, Sundin Marketing

Ally Houghton, The Savings Bank

Karen Marryat, Needham Bank

Dan Szabo, eFraud Prevention

Sean Bannon, WordComm Inc

Jamie Conaghan, Main Street Bank

Plan NEFMA’s Annual Awards Show. Committee meets monthly.

  • Award Show site selection
  • Determine nomination logistics including categories, and pricing
  • Determine event logistics including timeline, sponsorship packages, and pricing
  • Identify potential speakers and emcee
  • Identify potential judges
  • Outline budget and identify event giveaways and marketing collateral
  • Review and approve materials, presentations, videos, and awards

Chair:

Shelley Regin, Country Bank  |  sregin@countrybank.com

Members:

Louise Nestor, Connex Credit Union

Molly Pastore, Navigant Credit Union

Sean Tracey, Sean Tracey Associates

Pete Stackpole, Stackpole

Alison Brigham, Lee Bank

 

Promote the ongoing engagement of NEFMA members, prospective members, and lost members. Committee meets 6 times per year.

  • Develop and maintain ongoing membership prospect list
  • Develop annual membership drive including communication plan and timeline
  • Identify and assign outreach activities on behalf of the Board
  • Develop overall sponsorship strategy
  • Propose membership dues structure to Board

Chair:

Jeff Ward, Winbrook  |  jward@winbrook.com

Members:

Kerri Madnick, Middlesex Savings Bank

Louise Nestor, Connex Credit Union

Shelley Regin, Country Bank

Scroll To Top