CEO, Creative Chief
978.388.3100, ext. 112
McDougall & Duval opened its doors in 1995 on Plum Island, in the quintessential seacoast town of Newburyport, Massachusetts. We called our company Plum Direct—strategic creativity. Our office was situated in the small pilots building at the Plum Island Airfield. Aside from morning coffees on the deck with a colorful group of Cessna pilots—and a lot of bird watching, we managed to squeeze out a few award-winning financial marketing campaigns. Our creativity was noticed by then $20 billion Provident Bank in Cincinnati, OH who decided to retain us with a million dollar contract. We went from a two-man creative shop on the airfield to a ten-person bank marketing machine in Downtown Newburyport overnight! We joined NEFMA in the late 90’s and several of us became Board Members over the years. NEFMA proved to be a great resource for coupling financial marketing clients with our Agency. In 2001, after the patriarch of the family, Dan McDougall sold his ad agency, McDougall Associates to Bozell Worldwide, Plum Direct became McDougall & Duval. Fast forward to 2020, M&D has become one of the few “go-to” financial marketing ad agencies in the Northeast with clients from all over New England, NY and NJ.