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Re-Imagining the Future of Financial Marketing

There’s no doubt that COVID-19 has changed the landscape for financial institutions and forced marketers to ask some tough questions. What “new” behaviors are going to become the norm? How will the marketing mix be impacted? How should we adjust our messaging or advertising strategies?  How can we reach our community with more limited resources? In this session, we’ll help you re-imagine the future of your marketing efforts by providing tools to help you think critically, evaluate strategies, and get creative to ensure your organization is prepared to meet customer needs today, 6 months from now and well into the future.

In this fast-paced session, we will:

  • Learn what messages are resonating well, and what your customers and communities need from you right now.
  • Understand customer decision-making in a recession, and how that might impact their financial priorities.
  • Manage new goals, sometimes with fewer resources.
  • Provide strategies to develop a new marketing plan given your initial strategies may have gone out the window.

About Emily Hartzog

Emily Hartzog is Vice President with Chartwell Agency, an integrated marketing communications firm in Rockford, IL. She is a much-requested speaker by organizations and associations across the country as she shares real-life implementable strategies and best practices with all levels of financial institution and credit union leadership. She has more than 19 years of experience in marketing and public relations as well as a strong background in strategic planning, training, and crisis communications. Emily is also the owner, instructor and performer with the Aloha Hula Girls, a Polynesian dance group!

  • January 28, 2021
    3:00 pm - 4:00 pm