Budgets are tight, but the demand on marketers to produce has never been greater. With a budget conscious c-suite and the desire to keep up with changing consumer expectations, marketers have to think like a CFO and harness internal data to justify the spend. But where to start? Join Jim Pannos and Melanie Coleman from Pannos Marketing as they unpack the formulas and data needed to make the case, and two real examples of banks using data to prove it is worth it.
Financial services marketing veteran and Pannos Marketing President, Jim Pannos, has led the agency in its journey to becoming an industry pioneer since 1994. As a former banker with 25 years of bank marketing and sales experience under his belt, Jim has a comprehensive knowledge of the ins and outs of the financial world.
This expertise, in conjunction with his strategic mindset, creative eye and knack for creative thinking, has proven to be invaluable to clients looking to gain a competitive edge. Jim has a passion for initiating and fostering lasting business relationships with clients in order to help them achieve ultimate success. He cultivates a professional working environment in which the team is encouraged to push boundaries and explore innovative ideas.
Melanie reviews clients’ digital and traditional strategies to ensure the most effective methods are being used, while looking for ways to implements emerging digital trends. Leveraging data to inform and guide strategy, Melanie and her team are consistently striving to improve the performance of paid and organic efforts, and work with clients to build customized reporting, from overall KPIs to ROI calculations. With nearly 10 years in marketing across a variety of industries, Melanie understands the increasing demands marketers face as mediums become more complex and budgets are scrutinized. As a former bank marketer, she has first-hand experience of the challenges financial institutions face, particularly when entering the digital space.
- Coffee Chat: Is It Worth It? How to Determine Marketing Spend and Strategy
June 10, 2021
3:00 pm - 4:00 pm