As financial marketers we spend a lot of time thinking about brands. We fret about the cohesiveness of our corporate brand, our social media voice and our crisis management position. Yet there is one brand we sometimes overlook, a brand that needs to be nurtured and developed by every banking professional — our personal brand.
A lot of statistics get thrown around about how today’s younger workers will experience more job shifts in their lifetime than their predecessors. While there is debate about that number, what is certain is that reinvention is a way of life, whether through internal corporate changes or changing firms. To prosper in such an environment demands a clear understanding of what you stand for and the message you are trying to deliver. In other words, your brand.