Elevate Your Brand by Forging Authentic Community Connections
In today’s competitive landscape, strong data, insightful analytics, and a sound strategy are undeniably vital to the success of any marketing campaign. They provide the foundation, the roadmap, and the metrics needed to measure progress and optimize outcomes. But, as WordCom’s most successful clients have demonstrated time and again, there’s an additional and often overlooked ingredient that contributes to the highest levels of performance: community involvement.
Deep, authentic engagement with communities truly sets top-performing FIs apart. These brands don’t just operate within the confines of their industry; they actively participate in the lives and concerns of the people they serve.
Key takeaways - you will:
- Hear about unique and impactful initiatives designed to inspire.
- Walk away with actionable ideas that can be implemented right away, no matter your asset size or budget.
- Learn how the strategies shared can help maximize impact and drive meaningful results, whether you’re working with limited resources or have a larger marketing footprint.
This session will be led by Joe Amato and Sean Bannon from WordCom.
Joe Amato is a seasoned marketing executive with extensive experience in the banking industry. Before joining WordCom in 2024 as a VP of Sales, he served as the SVP of Marketing for FirstBank, a $28 billion bank with over 100 branches across Colorado, Arizona, and California. In his role, Joe led innovative community involvement initiatives, most notably Colorado Gives Day. In 2024, the initiative raised over $54 million for charities in just 24 hours. A champion of impactful community engagement, Joe also developed strategic partnerships with small businesses, amplifying their reach through creative marketing efforts that garnered significant media and social media attention. His work has made a lasting impact on both the bank and the communities it serves. Joe’s insights on driving growth through meaningful community involvement will provide invaluable perspective for bank marketers looking to strengthen their brand and drive positive change in their local markets.
Sean Bannon is a VP of Sales at WordCom and has just marked his third year with the company. Sean blends his passion for data-driven marketing with over a decade of experience helping direct marketers achieve success. A Ball State University graduate with a degree in Public Relations, Sean has spent his career fine-tuning strategies that combine the science of data with the art of engagement. Since joining WordCom, he has worked closely with financial institutions to create targeted, results-driven marketing campaigns.