Thursday, October 24 – Friday, October 25
Wequassett Inn, Chatham
Modern marketers are faced with the challenge of doing more with the same, or even less, than in the past. With an eye to making the most of your organization’s budget, attendees will learn how to:
- Create a sense of place
How community banks have been able to grow and thrive, despite increased competition, by focusing on their communities.
- Use media more effectively
Media buyers share unique and effective ways to stretch limited media budgets.
- Share your opinion
Utilize Opinion pages to convey important messages without spending precious ad dollars.
- Solve the brand puzzle
Robert Michaud, Chief Marketing Officer of Mid Hudson Valley Federal Credit Union, and author of Solving the Brand Puzzle will explain why a brand is more than a logo and tagline.
PLUS – Join us for dinner and networking on Thursday night when we will welcome Scott Brown, former U.S. Senator for Massachusetts.