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The Key to Figuring Out Your Marketing Channels

The oldest dilemma in marketing is “Which of my channels is working?” Yet with the rise of technology that question has only become more difficult to answer. Why? 

While the technology for tracking results has increased, the sheer number of promotional options has exploded, and so has the quantity of data a marketer must sort through to find the answer. What’s a marketer to do?

For answers, the New England Financial Marketing Association turned to media expert Marilois Snowman of Boston’s Mediastruction, and JoEllen Zmolek-Nyquist from Veridian Credit Union in Waterloo, Iowa, an experienced practitioner in media cost attribution.

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