Days Till we take the plunge
October 22, 2020
12:30 – 1:00
Conference Opens, NEFMA Welcome, Basic Zoom Etiquette, etc.
Welcome by NEFMA President Liz Hummel and Conference Host Steven Young
1:00 – 2:00
Crushing Content: Creating Optimized Content That Will Energize Your Customers
Dean Dorazio & Sean Greene, Wakefly
In 2020, we’re inundated with substantially more content than we’ve ever had with no signs of production slowing and competition for coveted eyeballs at a fever pitch. What is today’s marketer supposed to do when teams are light, budgets tight and let’s face it – producing (good) content is hard!
Wakefly pulls back the curtain and breaks down best practices in taking a strategic approach to your content marketing and ensuring your content is optimized for best results.
Session Moderated by Janel Maysonet
2:15 – 3:00
Who to Market to, and How?
Bruce Paul, Rivel, Inc.
Bruce will share the results from the latest Banking Benchmarks across New England. This scientific study of hundreds of thousands of households and businesses reveals:
- how many people are switching banks in your market,
- why they are leaving their current bank,
- what they are looking for in a new bank,
- which banks or credit unions perform best in meeting those needs
Top Performer “Awards” – Who had the best marketing performance in 2020?
Bruce will also share which banks and credit unions have had the best marketing outcomes in 2020:
- Who had the biggest jump in awareness
- Who had the biggest jump in consideration
Free 2-page Custom Report for all Attending Banks:
For everyone who attends, we will share a market snapshot of your own ratings and rankings in your trade area.
Session Moderated by Steven Young
Workshop: Your Brand – Authentically, Wonderfully, You!
Michele Lando, Skilset Communications
The stage will be set for fun! Michele will walk participants through the classics of brand – Promise, Positioning and Personality… with one essential bonus… PURPOSE!
Participants will be asked to complete a pre-workshop assessment before this session to help build excitement and allow members to learn more about themselves. Each participant will receive a unique, customized report that shares the six motivators that drive their actions and helps define their purpose. During the session, Michele will begin by discussing the “miracle” of you and what makes you unique. Two interactive exercises will be facilitated to help members better understand themselves and the value provided by NEFMA to its members.
Workshop Moderated by Jamie Belmore
4:30 – 6:00
October 23, 2020